Kinsta, a leading managed WordPress hosting provider, uses ScreenshotOne as a key part of its visual regression testing for automatic plugin and theme updates.
By capturing and comparing website screenshots before and after updates, Kinsta ensures that customer websites stay visually intact—giving site owners the confidence that their business operations will not be disrupted by unexpected changes.
Through this integration, Kinsta automates the update process, improves reliability at scale, and delivers a higher standard of care to its customers.
About Kinsta
Founded in 2013, Kinsta is a premium hosting platform specializing in managed WordPress solutions, serving businesses, agencies, and enterprise organizations globally.
Known for its high-performance infrastructure, proactive security practices, and expert support, Kinsta consistently innovates to provide its customers with reliable, seamless website operations.
The problem: Ensuring Smooth Updates Without Visual Breakages
Automatic plugin and theme updates are essential for WordPress site security, performance, and long-term viability. However, even small changes can unintentionally affect the appearance or functionality of a live website.
For Kinsta, the challenge was clear: How can we offer automatic updates that strengthen security while ensuring that customer websites continue to look and function exactly as intended?
Visual regressions—even subtle ones—could harm the user experience and customer trust. Detecting these issues early, before an update goes live, was crucial.
The solution: Integrating ScreenshotOne for Visual Regression Testing
Kinsta integrated ScreenshotOne into its automatic update workflow to add a visual safety net. Before making WordPress Plugin and Theme updates, Kinsta captures a “before” screenshot of the site. After the update is applied, a second “after” screenshot is taken. The two images are then compared to detect any unexpected changes.
“We use ScreenshotOne as part of a visual regression test we run before certain updates. Their service allows us to capture screenshots of our sites before and after changes, helping us easily compare the differences and determine whether a rollback is needed.”
By automating this process with ScreenshotOne’s reliable API and clean SDKs, Kinsta added an extra layer of protection without slowing down the update process.
The result: faster, safer updates — and the peace of mind that website owners rightfully expect from a premium hosting provider.
Results and Impact
Since adopting ScreenshotOne, Kinsta has been able to:
- Confidently roll out automatic plugin and theme updates at scale.
- Detect and address visual regressions before they affect live users.
- Provide customers with additional assurance that their websites will continue to function and appear as expected.
Ultimately, the integration supports Kinsta’s commitment to operational excellence and strengthens trust with its global customer base.
ScreenshotOne: A Trusted and Responsive Partner
Beyond the technical advantages, Kinsta found the partnership with ScreenshotOne to be exceptional.
“Working with Dmytro from ScreenshotOne has been an overwhelmingly positive and refreshing experience. He’s incredibly responsive, quick to act, and genuinely committed to making his service work for our needs.”
When Kinsta’s engineers needed adjustments to request rate limits or SDK improvements, ScreenshotOne delivered—often within minutes.
“Dmytro also offered suggestions on how we could optimise our API usage, and when we noticed a method missing from the Node SDK (one already available in the API and critical for us), he had it fixed and released within minutes.”
The ease of integration, high-quality documentation, and proactive support have made ScreenshotOne a true partner rather than just another vendor.
Lessons Learned
For product teams managing critical site infrastructure, reliable partners are super important.
Kinsta’s experience highlights key takeaways:
- Building everything in-house can slow down innovation. But carefully chosen partners accelerate it.
- Visual regression testing is no longer a luxury, it is a necessity for delivering trustworthy automatic updates.
- Responsive, proactive service from partners like ScreenshotOne creates compounding value over time, far beyond the original integration.
By investing in smart tools and strong partnerships, Kinsta continues to protect customer experiences and raise the standard for WordPress hosting worldwide.
